Monday, February 9, 2009

matt siber

matt siber´s floating logos-series 2 is a great body of work. he has, for this second part, included more of the context surrounding the logos, creating a more impressive trompe O'lei. from his statement:

"Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality. References can be drawn to religious iconography, the supernatural, popular notions of extraterrestrials, or science fiction films such as Blade Runner. Each of these references refers to something that can profoundly affect our lives yet is just beyond our control and comprehension".